joe is a man with a knack for understatement.
He says it’s not only about the way things are, it’s also about the nature of things.
He’s been making a career out of putting the best out of his customers and the very best of himself.
But it’s in his words that we find out exactly what is driving his life.
It started out as a career.
A job, an idea, a dream.
And he’s never stopped.
He has made more than $150 million selling over a dozen products in Australia, including teas, shampoo, beauty products and toilet paper.
But this is not a story about his success.
He says he has been given the opportunity to be a celebrity in the process.
“I’ve always wanted to be the best at what I do, so that was part of the deal.
It was a lot of pressure for me, but that’s what I’ve done.
And if that’s the way I go about it, then I’m going to do it.”
I don’t need to be in the spotlight.
If it’s a job, I have to be able to stand in the middle of the aisle and not get upset, he said.
I was never a professional athlete.
I grew up with a dad who used to sit behind me on the back of the bus, and I was just a kid.
I just wanted to sit there and do nothing.
When I got to university, I took a degree in marketing and business and started working as a consultant.
I started working for clients and doing all kinds of things, but I always knew it was more than that.
You just need to have the right attitude, he says.
It was a bit of a weird feeling.
Every time I would work on something I would get frustrated.
It felt like I wasn’t doing anything.
And then it would come out that I was working on a marketing project and it was just like, ‘No, I’m working on this.
I’m not going to get frustrated.’
I’m just a regular guy working for people who like to think of themselves as smart.
It just didn’t feel right to me.
So I started to get depressed.
But then I came across joe, who I had never met.
I was really impressed with his honesty and his ability to be himself.
I think that was a key to his success because he was genuinely open and honest.
A few months later, he told me he was moving to Australia and that he would be living in Sydney.
He’d be doing something I didn’t expect.
For a while, I was pretty scared, but he was really encouraging and kind.
He said he was going to go to Sydney and he was happy there.
After he got settled, we went to the beach.
We’d had a few drinks, we’d had breakfast and he said, ‘Oh, I’ve been on my own.
I’ll come home and I’ll just chill out for a bit.’
So I went back and got a couple of beers and I went home.
It started to work.
In the middle years, I did a lot more stuff.
But it didn’t really work out.
By now, he had a couple more kids.
His first wife was still living in Australia.
And by the time he was in his early 30s, his second wife had moved to the US.
So he had three kids, and it wasn’t really working out.
I had two, but it was hard to have a stable income and still be on the road.
The financial crisis hit me hard.
I needed to put a little bit of money aside, and the money wasn’t coming.
So the kids came and my wife just had to get on with it.
She had no income.
She just had nothing.
She was living off her savings.
So the kids were living off my wife’s savings, which was great.
I’d never had a bank account before, and that was just wonderful.
And she was living a really good life.
They were happy.
They had a family.
They weren’t working.
What really hurt, it was the stress, it became very stressful for me.
My second wife was working in her late 40s, and she was just struggling.
As far as the kids, they had a lovely, wonderful life.
I guess the money is the big worry.
Because she had her own savings, she was not able to put together the money for me to go into the bank and have the money to buy a house.
Everything came back to me: my kids, my marriage, my job.
The money came back, but everything was coming back to us.
All that was going through my head was, ‘What am I going to be doing?
What am I doing now?’ I didn`